Hi
I'm a product and operations generalist with expertise in user and customer experience research, human behavioral observation, jobs theory, and business strategy (including unlocking $3.1 million in sales). I blend methods from ethnography, market research, data analysis, and journalism to unify strategy, sales, ops, and marketing efforts, increasing revenue, optimizing processes and profit margin, and de-risking strategy decisions.
Check out these case studies to read more about what I've done.
You can download a full pdf of them here.
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Or find an abridged version on LinkedIn.
Work spans generative and foundational to evaluative and usability, featuring a mix of methods and techniques from ethnography, UX, market research and journalism.
Company wanted to clarify their user segmentation and understand major pain points to direct development roadmap and get “easy wins”.
Small sized florist business wanted to understand its customer base and adjust pricing and offerings based on historic analysis of 2.5 years of sales.
AV Tech product team wanted to iterate on prior user-facing UI concepts tested to complete a validated design by product soft launch.
Team wanted to understand user behaviors and opportunities around climate controls in enclosed travel spaces to inform MVP for product launch.
Healthcare staffing company wanted to improve site staffing by identifying seasonal fluctuations of patients through descriptive and temporal analyses.
